Sessions 2012
This list of speakers will be updated as speakers sign up and are reviewed by the speaker committee. If you are interested in speaking we encourage you to sign up.
| Session Name | Speaker | Industry | Topic Area | Session Description Snippet | |
|---|---|---|---|---|---|
| Subject to Change | |||||
| 1 | Avoiding invasive tactics when conquering markets | Fernando Ferrer President Multinational Partnerships LLC |
Pharma/Healthcare | Organization and Process | Getting into Global, Latin-American and Emerging markets demands not only a deep analysis but real international experience, a wide range of skills, and culture sensitivity to succeed in business. This presentation by Fernando Ferrer outlines the perspectives of organizations and their leaders in global operations; he then tackles business in Latin America and in the life science market. See Full Abstract |
| 2 | Applying Risk Managemnet to Your Product: A Workshop | Jacques Murphy Product Management Challenges Principal |
General | Organization and Process | Risk Management. How can it somehow sound both scary and boring at the same time? When you speak the language of risk management, you speak the language of investors, shareholders, and executives. By learning how to apply risk management to your product, you elevate your product management career to a more strategic level. This session will walk you through the steps of a risk management exercise, and you will leave with a mini risk assessment that you can take back to your company. We will tackle a topic involving sometimes complex and convoluted concepts in a practical, hands-on way. You will go from scared and bored to calm and engaged. See Full Abstract |
| 3 | Personal Presentation Skills/Capturing Your Audience | Marc H. Kalan Rutgers Business School Intructor/Professor of Marketing |
General | Organization and Process | Personal Presentation Skills/Capturing Your Audience: The ability to communicate effectively does not diminish in the digital world. Rather it is more critical than ever to build this important skill set as audience attention spans continue to shrink under the ever increasing pressures of today’s complex and multi-channeled communication options. No skill being more important than speaking to a group be it comprised of Senior Management, Peers, Subordinates, and/or current or potential Clients. This session will discuss this challenge and provide tips and tools to enhance participants oral presentation skills. See Full Abstract |
| 4 | Product Positioning: Defining Your Space in the Market | Dennis Crowley Brand Engineers, LLC President |
Pharma/Healthcare | Other | Product positioning is a critical marketing strategy that is often overlooked or given little consideration, but when well defined and thought out can breathe life into a brand and raise it above the competition. Positioning sets your brand apart, helps customers recognize the brand is for them, and sets the tone and personality you want your brand to be identified with. Too many brands make this choice carelessly or as part of another exercise losing out on the real impact solid, exciting, and clear positioning can have. In this session we’ll look at strong and weak brand positioning, things to think about when developing your brand’s position, and different ways to approach positioning development. Examples will be pulled from the pharmaceutical/medical industry as well as consumer products. See Full Abstract |
| 5 | Merging Digital and Sports. | Kesal Patel Catalyst Public Relations Director, Digital |
Tech/Financial | Innovation/Strategy | How the digital world is innovating the sports and active lifestyle world as we know it. I work in a leading sports PR firm building and leading the digital group for clients such as Dick’s Sporting Goods, Subway, and Microsoft. See Full Abstract |
| 6 | Brand Protection | Ron Guido Johnson & Johnson VP Brand Protection |
Pharma/Healthcare | Innovation/Strategy | It is now being called “the crime of the 21st century” and it is cheating successful brand owners out of millions of dollars in revenue in vitually every industry sector. The explosive growth of counterfeit products worldwide is forcing IP rights holders to change its marketing ans supply chain strategies. This session will explain why counterfeiting has become a global problem and the impact of illict trade on legitimate brands. In addition the session will focus on risk mitigating practices and innovative technologies to help counter the counterfeiters. See Full Abstract |
| 7 | The Product Manager’s Survival Guide | Steven Haines Sequent Learning Networks/(Book) The Product Manager’s Desk Reference President/Author |
Organization and Process | General | Thousands of people embark on new Product Management jobs every day of every year. Some change jobs in their own company; others are hired from the outside the firm. Product Management people come from all over – yet, when they start their job, they don’t have a blueprint or a path to follow. They get pulled from task to task, and before long, they’re on the corporate treadmill and fighting fires. There’s got to be a better way – and there is. Steven Haines, the author of the world renowned books: “Product Manager’s Desk Reference” and “Managing Product Management” is writing another book: “The Product Manger’s Survival Guide!” Come join Steven’s session at Product Camp where he’ll talk about how you can get up to speed as a highly performing product person in 91 days or less See Full Abstract |
| 8 | Naming Your Brand | Lisa Merriam Merriam Associates President |
Other | Other | Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name. See Full Abstract |
| 9 | Elevate Strategy at your Company | Rick Watson Merchantry VP Operations |
Tech/Financial | Innovation/Strategy | Rick describes a process for elevating yourself and your ecommerce company out of the day to day firefighting that is distracting you from your primary job as a leader. The question of “What should I do next?” is the one of the most important and least-analyzed question in our industry.If you are going to make the time to use any of the interesting ideas you learned at the conference, you will need to be at this presentation! See Full Abstract |
| 11 | Portfolio Analysis | Ben Yemini Pitney Bowes Director Corporate Strategy |
Tech/Financial | Innovation/Strategy | Pitney Bowes is a 90+ year old company that has been undergoing a transformation by shifting focus from Mail Stream Management to Customer Communications Management. We have been leveragining Portfolio Analysis as a key tool to help us allocate resources in our strategic planning process. The session will cover the approach we’ve taken, how to analyze core vs. growth offerings across a diverse portfolio of Hardware, Software and Services and what has and has not worked so far. See Full Abstract |
| 12 | Agile makes Product Owners reactive? | Gunjan Doshi InRhythm Founder, Managing Director |
Other | Organization and Process | I see lot of Product Owners struggle on a daily basis trying to balance the yin and yang of long-term strategy and short-term sprint execution. More and more time is just spent being a Project Manager trying to keep the back-log up to date and coordinating status. In this topic, I will cover the risks of being an Agile Product Owner and how it can position you for failure with short-term sprint focus. Also, we will cover how experienced agile product owners mitigate this risk. It is a practitioner’s talk focused on sharing the experiences from different coaching engagements and is very less on theory. See Full Abstract |
| 13 | SuperSWOT | Charles Hammer John Wiley & Sons Senior Product Manager |
Publishing/Media | Innovation/Strategy | SuperSWOT is a brainstorming tool you can use with your team to focus your strategy. It goes beyond the traditional SWOT by taking your strengths and weaknesses and combining them with opportunities and threats in your market. It comes in very handy after you’ve done enough market research but haven’t figured out exactly what you want to do yet. It can also help validate or invalidate someone’s pet idea. During this conversational session, we’ll build a SuperSWOT together. See Full Abstract |
| 14 | Protect Your Brand by Protecting Privacy | Ed Filippazzo American Express Vice President – Compliance & Ethics |
Publishing/Media | Innovation/Strategy | Information is useful, knowledge is power, but if unrestricted and abused access and use of information can lead to unnecessary brand risks. Marketers and product managers need to leverage information collected about consumers to inform their strategies and drive successful outcomes. Using information responsibly, protecting consumer privacy and complying with laws and regulations can keep a brand safe and even be a brand differentiator. See Full Abstract |
| 15 | Strangers in a Strange Land – A Working Session: the Product Manager in an Agile environment | Judy Iskovitz Sequent Learning Networks Senior Vice President |
Tech/Financial | Organization and Process | Product Management is a big job! Is moving from a sequential process (i.e. waterfall) to agile the straw that broke the PM’s back? We are going to discuss pros and cons of agile and how different companies are handling the product management role in this environment. What do PMs to do differently in an Agile environment? What advice do we have for PMs new to Agile? Come with your concerns and your ideas. Come ready to discuss and brainstorm! See Full Abstract |
| 16 | Blind Maze | Judy Iskovitz Sequent Learning Networks Senior Vice President |
Other | Organization and Process | Do you need to lead a team? How does it feel to be on a team? What makes team members want to engage/give their all and what causes them to pull back? This session is a teambuilding exercise. You will have fun and learn alot as well. Guaranteed See Full Abstract |
| 17 | The Product Called You | Grant Hunter Pragmatic Marketing Instructor |
Tech/Financial | Other | The time of lifetime employment for a single company is behind us. We are switching jobs and companies more frequently than ever and due to this and no longer rely on our employers to manage our careers for us. As Product Managers we have many different skills we leverage to deliver, manage and market successful products. This session will focus on how you can transfer these product management skills to take control of your career as you manage the product called YOU. This session will combine best practices in managing your career with audience discussion to get us all thinking about what we should be doing to manage our careers and how we can leverage the skills we already have to do it successfully. See Full Abstract |
| 18 | Mobile’s Impact on Workflow and Talent | Teri Mendelsohn Mendelsohn Consulting, Inc. Principal |
Publishing/Media | Organization and Process | Mobile technology and social media are straining the resources of information companies. On top of their regular responsibilities, Editorial is expected to work with a wider range of media types, such as blogs and videos, some of which they have no experience in. Development needs to syndicate content to an array of smartphones and tablets. This session offers a portfolio approach to creating successful, profitable mobile and social products. It presents frameworks for: *Evaluating and supplementing existing talent, content and technology, *Structuring the organization to be responsive and effective, *Evaluating and funding new business ideas, *Prioritizing initiatives so that the most promising are not starved of resources and the “”moonshots”" get a fighting chance, and *Avoiding the pitfalls that arise from “”not knowing what you don’t know. See Full Abstract |
| 19 | How to Give Direction | martin bihl 7419 Creative Director |
Other | Other | Everyone has to give direction and yet no one knows how. Which is why there’s a lot of 1) wasted time, 2) garbage and 3) crying. Drawing on a career in advertising where he’s given direction to and gotten it from hundreds of people, this talk will make you better at giving direction to agencies, subordinates, co-workers, clients, family members, animals and imaginary friends. Or not. See Full Abstract |
| 20 | Windows 8, Reimagined | Sumit Shukla Microsoft Startup Evangelist |
Tech/Financial | Other | Welcome to Windows 8. Windows has been reimagined to focus on your life. The beautiful, fast, and fluid design is perfect for a range of hardware: from compact, touch-enabled tablets and lightweight laptops, to PCs and large, powerful all-in-ones with high-definition screens. It’s smooth, intuitive, and gives you instant access to your people, apps, and stuff, so you spend less time searching and more time doing. You’ll love browsing through the Windows Store and downloading apps to help you work more efficiently, or installing the latest games so you can compete with friends. Apps can work together, too, so you can share photos, maps, contacts, links, and whatever else you want. No matter what you want to do, you can get it done quickly in Windows 8. Whether you’re completing a project, playing a game, or reading a book, with Windows 8, you can use touch, mouse, and keyboard together—seamlessly—to do what you want, the way you want. No need to choose one or the other. It starts quickly and it’s cloud-connected so you can access your photos, documents, and settings on any Windows 8 PC. See Full Abstract |